Our Marketing Expertise

At Graham Auction Company, we create the marketplace quickly and efficiently. We do this in several ways. If you have your own property, or portfolio of properties to sell, we can also develop a national auction marketing plan for just your properties.
Targeting the Right Buyers

We know how to reach the buyers; we just need to give them the right profit incentive to buy your property. A national auction event with a committed seller and well-informed buyers will generate market value for your property. We know how to get the message to the target market buyers without spending more dollars than necessary. 

Our Marketing Strategy is our exclusive marketing system that blends all of these strategies:

  • direct mail marketing strategies

  • internet marketing techniques 

  • unique buyer generation strategies 

  • pro-active telemarketing

  • custom signage 

  • industry leading Property Information Packages to generate the greatest interest in your property 

Our marketing system works to find those buyers who are in the market and are ready, able and willing to buy NOW!

Knowing the Buyers 

We track our buyer inquiries and have multiple one-on-one conversations with every buyer. We learn their "hot buttons" regarding the property they are interested in and provide them with additional information beyond our comprehensive Property Information Package so they can make an informed buying decision leading to a successful result for the Seller.

By gauging the interest level in the marketplace in advance of the auction, buyers know we are setting the appropriate expectations with our Sellers, and Sellers know we have our fingertips on the pulse of the market. When auction day comes, the buyers are ready to buy and the sellers are ready to sell!

Disclosing All We Know

While our terms and conditions of auction provide for the property to be sold in "as-is, where-is" condition, National Commercial Auctioneers believes that we need to make all material disclosures regarding our auction properties before the first bid. We work with our Clients to prepare thorough Property Information Packages which are available to the interested buyers for download from our website. If updated or new information is obtained prior to the auction, all of the interested buyers that have contacted us will receive the updated information via email and we will call every buyer that did not provide their email address in order to deliver the updated information.

We will also work to have every property available for inspection before each auction and we will follow up with each buyer that attended each inspection to make sure all of their questions have been answered. 

Auction Day

On auction day, we are focused on getting your property sold for the highest price the marketplace will deliver. We do not spend time and money on fancy ballrooms or unnecessary or slick gadgetry. Instead, we focus on the core elements of every successful auction event - that means having one of our experienced auctioneers and our experienced auction staff execute an auction that gives every buyer the opportunity to bid so that the property goes into contract immediately. Most auctions will be held on-site with some exceptions, so be sure to carefully read the terms of each auction.

Closing the Sale

After the sales contract is fully executed, we manage the transaction to help ensure a timely closing. We stay committed to the transaction until the title transferred, and the financial terms have been satisfied.

Once we've evaluated your property, we could possibly determine an auction is not right for you. We can still help. Our full service real estate company, North County Properties, can offer you the same exceptional service as Graham Auction Company, in a more traditional real estate sale. 

For additional information, please visit the North County Properties website at or call Peggy Berkoff directly 561-301-2243.

Florida's Oldest and Most Trusted Auction Company, Est. 1952